The inaugural Cowboys Tennis Slam may not break the all-time tennis attendance record when it’s played on July 10 (that mark will likely be set two days earlier when Justine Henin and Kim Clijsters play in Belgium), but the pair of exhibition matches at Cowboys Stadium may be the first ever played in the end zone of a 100,000-seat football field.
Continuing his attempt to turn his $1.2 billion building into a mecca for all sports, Dallas Cowboys owner Jerry Jones will host a tennis exhibition in the Lone Star State six days after the end of Wimbledon. Serena Williams, Maria Sharapova, Andy Roddick and John Isner will play a pair of best-of-three matches at the stadium in Arlington, which will be configured to seat 20,000 fans. A temporary court will be erected in the west end zone.
Two immediate questions come to mind:
1. Will Jones be able to sell 20,000 tickets to two tennis matches (one of which includes the relatively unknown John Isner)?
2. Can the 3 million square-foot stadium contain the grunting of Maria Sharapova?


