ATP signs new sponsor, eyes shorter season
The ATP has announced that it has signed FedEx as a platinum sponsor.
The company will be the tour’s official carrier and also become a sponsor of 17 ATP tournaments. As part of the deal, the ATP will provide statistical data in new areas like surface records. The deal will begin at the ATP Wourld Tour finals in November and extend for the next three years.
ATP head Adam Helfant also told the AP that the tour has sketched out a plan to shorten the season by two weeks in 2012 and perhaps by anoher week the following year. The ATP board will vote on the proposal in November. “There is a commitment to make progress on it by the end of the year,” said Helfant.
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- No ATP events to be cut for shorter off-season
- ATP considering longer offseason starting in 2012
- ATP to extend off-season to seven weeks in 2012
- WTA signs new Asian sponsor
